What Gets Measured,
Gets Multiplied.™
Shola Abidoye
Shola Abidoye, proud 3rd generation Washingtonian, expat entrepreneur, trusted advisor and search fund aspirant, is a leading global first-party data scientist at the cross-section of narrow AI, programmatic advertising and direct response customer acquisition. Past executive producer of The Accessible AI podcast, she advocates for accessible artificial intelligence to drive revenue, close deals and attract responsible donors.Her team's groundbreaking work, profiled across digital media, has generated best-in-class leverage, cost savings, and business growth for fast-growing organizations across two dozen countries and territories (source: Google Analytics). Through the acquisition of highly valuable proprietary 1st party data assets procured through a methodical use of supervised machine learning (propensity modeling), digital advertising, predictive analytics, and qualitative user experience research (UX), over 1.1 million website conversions and 500,000 man-hours+ man hours have been saved.Shola's clear mission for the next decade is to democratize the use of data science, machine learning, and applied artificial intelligence. Her focus is on enabling small businesses, nonprofit organizations, and foundations to ethically leverage technology and empower equality within communities.An ardent advocate for female founders, Women in STEM, and an early adopter of advanced technologies such as Generative AI, Synthetic Data, and WEB 3.0, Shola has garnered recognition from esteemed media outlets including the Huffington Post, iHeartRadio, WICZ FOX 40, the Predictive ROI Show, The Lead Generation Show, and Accessible AI.Shola attended: Swarthmore College, USA (B.A), St Peter's College, Oxford University, UK (PPE), The Royal Institute of Technology, KTH (M.S Studies) and the University of Stockholm (MA), both in Sweden. She is a past member of Swarthmore's Alumni Council.Born into a family of engineers and formally-trained artists (Washington, DC and Ekiti State, Nigeria), she served her community as a New York City Public School STEM teacher (IS 162 Bronx, NY). She is a passionate proponent of science education and free market economics.